I am ...
A Design lead with strong capabilities from Strategy through to Interaction Design.
My passion is transformation through Design Thinking. Founded by curiosity, creatively and an ability to both facilitate and practice human-centered design practice. I strive to understand what success looks like through measurable business value. In delivery, taking a (lean) hypothesis-driven approach to design; I have the skills to navigate complexity and achieve a measurably greater user experience.
To put simply, I enjoy the challenge of solving problems and creating stuff collaboratively that truly delivers value and experiences beyond expectations.
Design Lead (Transport Business Unit)
Leading design within car rental service.
Management of Research & Design team.
Enablement and coaching of best ways of working through Craft Excellence initiative for Product, Data & UX roles.
Lean & Agile Methods
Vision & Storyboarding
Service Design Methods
Evaluative User Research
Interface Design Psychology
Hypothesis Driven Development
Coaching & Mentoring
Experience Design Consulant
Leading Design with an agile software delivery team whilst coaching the wider business on the best ways of working.
Projects: World First, Planet Fitness
Worked on significant app and website redesign projects.
Introduced design thinking process to digital team.
Senior UX Designer
UX role within agile software projects. Largely designing for iOS & Android. New Products & Existing feature discovery.
Projects: Priority Pass, New Look, Square Enix, LG
Worked on eCommerce web & native apps, in-venue purchase apps and white label solutions for brands, labels & promoters. Managed design team. Key player in Design System initiative.
Head of Design
Joined the startup (backed by Blenheim Chalcot, venture capital) from early stage. Lead role in shaping user-experience & interfaces across digital products, communications & processes within the music/tech startup.