I am ...

A Design lead with strong capabilities from Strategy through to Interaction Design.

My passion is transformation through Design Thinking. Founded by curiosity, creatively and an ability to both facilitate and practice human-centered design practice. I strive to understand what success looks like through measurable business value. In delivery, taking a (lean) hypothesis-driven approach to design; I have the skills to navigate complexity and achieve a measurably greater user experience.

To put simply, I enjoy the challenge of solving problems and creating stuff collaboratively that truly delivers value and experiences beyond expectations. 

Current Role


Design Lead (Transport Business Unit)

Leading design within car rental service.

Management of Research & Design team.

Enablement and coaching of best ways of working through Craft Excellence initiative for Product, Data & UX roles.


Design Thinking

Creative Facilitation

Lean & Agile Methods

Experience Design

Vision & Storyboarding

Service Design Methods


Evaluative User Research

Interface Design Psychology

Design Systems

Hypothesis Driven Development

Coaching & Mentoring

Past Roles


Experience Design Consulant

Leading Design with an agile software delivery team whilst coaching the wider business on the best ways of working.

Projects: World First, Planet Fitness

Topshop Topman

UX Lead

Worked on significant app and website redesign projects. 

Introduced design thinking process to digital team.


Senior UX Designer

UX role within agile software projects. Largely designing for iOS & Android. New Products & Existing feature discovery.

Projects: Priority Pass, New Look, Square Enix, LG


Design Manager

Worked on eCommerce web & native apps, in-venue purchase apps and white label solutions for brands, labels & promoters. Managed design team. Key player in Design System initiative. 


Head of Design

Joined the startup (backed by Blenheim Chalcot, venture capital) from early stage. Lead role in shaping user-experience & interfaces across digital products, communications & processes within the music/tech startup.

© 2020 by Luke Illidge